They don't make old timey neon signs like this any more, do they? I think neon is magical. Not only is it beautiful but the idea that it's made from gas--and an element among an elite group that has earned the moniker "noble"--makes it extra thrilling. I suppose it's only fitting that this old-time sign promote the wares of a business that itself has changed dramatically. Nothing underscores the obsolescence of cameras more than the fact that I took this photo with my phone.